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Rating:The official athletics website for the University of Oklahoma
Rating:Nike Women's Advertising is Nike advertisements towards women. Although Nike started aggressively advertising towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas’s article, ''Nike’s Commercial Solution: Girls, Sneakers, and Salvation'', In 1981, Reebok, one of Nike’s competitors in the athletic shoe industry, chose to make women its primary target market. Because aerobics became popular among women, Reebok pursued that opportunity and advertised towards women.
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