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Rating:Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that ''marketing'' research is concerned specifically about marketing processes, while ''market'' research is concerned specifically with markets.
read moreMarketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that ''market'' research is concerned specifically with markets, while ''marketing'' research is concerned specifically about marketing processes.
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