Established in 1960, the International Franchise Association is dedicated to the ongoing success of franchisors and franchisees. Learn more about the IFA today!
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Rating:La franchise permet de créer votre propre entreprise tout en limitant les risques car vous bénéficiez de l'expertise et la notoriété d'une marque ou d'une enseigne.
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Rating:Franchise generally means a right or privilege. It may refer to:
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from ''franc'' - meaning free, and is used both as a noun and as a verb. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods and avoid the need for investments and liability for a chain.
read moreA media franchise is the licensing of intellectual property of an original work of media, such as a film, a work of literature, a television program or a video game, to others. This licensing may involve trademarked characters and settings. Generally, a media franchise means that a whole series is made in a particular medium, along with licensing to others for merchandising and endorsements. Recently, some parts of the film industry have erroneously begun to use the word "franchise" as a synonym for a film series. However, unless the owners of the copyright to a film series also have trademarked the names of characters and other elements in the films, and are licensing the use of these to others, a film series is not a franchise, as the act of such licensing is what constitutes franchising. Media franchises tend to cross over from their original media to other forms.
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