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The adidas Yeezy Boost line is a collaboration between Adidas and rapper Kanye West with a series of shoes designed by him. The initial debut of the collaboration was the Yeezy Boost 750, a mid-top sneaker in a grey and white colourway, in February 2015. The shoe was exclusively available in New York City and sold out in just 10 minutes. An all-black colourway of the same model saw a launch in December 2015.

At the end of June 2015, the Yeezy Boost 350 released in the ‘Turtle Dove’ colourway. This second sneaker from the collaboration, in a low-top shape, featured a Primeknit upper and a full length BOOST™ midsole and three further colourways were released including ‘Pirate Black,’ ‘Moonrock’ and ‘Oxford Tan.’
The secondary version of the shoe, the Yeezy Boost 350 V2, saw a coloured stripe added and text reading ‘SPLY-350’ on the upper. The Yeezy Boost 350 V2 ‘Beluga’ was released on September 24th 2016. Three further colourways of ‘Copper,’ ‘Green’ and ‘Red’ followed late November and a ‘Core Black/CoreWhite’ dubbed Oreo was released before Christmas.

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