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Companion website to the Brand Journalism textbook

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Content and keywords

Journalism is the investigation and reporting of events, issues and trends to a broad audience. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, journalism also covers cultural aspects of society such as arts and entertainment. read more

Important and popular websites

The website with the homepage "Brand Journalism" provides content on the pages Textbook Gateway, Skip To Content and Section 1 How To Develop A Brand Journalism Strategy. In the following table you'll find the 10 most important pages of

# Description URL of the website
1. Brand Jour­na­lism /
2. Textbook gate­way /sample-page/
3. Skip to con­tent http://www.brand-jour­na­­tent
4. Section 1 How to deve­lop a brand jour­na­lism stra­tegy /sample-page/section-1-how-to-deve­lop-a-brand-journa..
5. Chap­ter 1 How McDo­nalds in­ven­ted brand jour­na­lism and how brand jour­na­lism sa­ved McDo­nalds /sample-page/section-1-how-to-deve­lop-a-brand-journa..
6. Chap­ter 2 Who do you want to talk to? Iden­tifying the com­mu­nity you wish to ser­ve /sample-page/section-1-how-to-deve­lop-a-brand-journa..
7. Section 2 What pub­lis­hing platforms to use and how to use them /sample-page/section-2-what-pub­lis­hing-platforms-to-..
8. Section 3 Brand jour­na­lism storytel­ling paths /sample-page/section-3-brand-jour­na­lism-storytel­ling..
9. Chap­ter 6 The et­hics of brand jour­na­lism /sample-page/section-1-how-to-deve­lop-a-brand-journa..
10. Chap­ter 7 How brand jour­na­lism gi­ves Red Bull wings /sample-page/section-2-what-pub­lis­hing-platforms-to-..

Technical information

The web server used by is located near the city of Culver City, USA and is run by Media Temple. 31 other websites are located on this web server. Most of them are provided in the english language.

The websites of are hosted by a Apache server and were developed in the programming language PHP. The content management system WordPress is used. The HTML pages were created with the latest standard HTML 5. The visitor analysis software Google Analytics is used to analyze the visitors of the websites. Due to the robot information on the webpage, the following actions by webcrawlers are not allowed: using the description of the website from the Open Directory project. All other actions by webcrawlers are allowed.

Information about the server of the website

IP address:
Server provider:Media Temple
Number of websites:32 - more websites using this IP address
Best-known (well known), (a bit known), (little known)
Language distribution:97% of the websites are english

Technical information about the technology of the website

Webserver software: Apache, Version 2.2.22
Software platform:PHP, Version 7.0.6
Load time: 1.63 seconds (slower than 78 % of all websites)
HTML version:HTML 5
Robot information:noodp
Filesize:49.76 KB (1187 recognized words in text)
Visitor Tracking/analysis:The website uses Google Analytics to analyze the visitors.

Safety and classification

The website doesn't contain questionable content. It can be used by kids and is safe for work.

Attribute Classification
Google Safebrowsing
Safe for children
Safe for work
Webwiki rating
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Server location
 USA, Culver City
Trustworthy 85%
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